Morgan Ag Consulting Svcs

Its MY Business to Know YOUR Business



MACS Metrics

view:  full / summary

MACS Metrics - Introduction Redux

Posted on April 12, 2020 at 11:50 AM Comments comments (3)

HAPPY EASTER SEASON! Easter connotes spring, rebirth, regrowth or even new planting & growth.  This seems a proper time to re-ignite a venture I intended to ramp up last year. – blogging. I wish I had started years ago; perhaps most of my egregious mistakes would be past. Oh well, you play from “where the monkey drops the ball”. (I will try to remember to relay the story behind that phrase sometime – it is pertinent to business as well as everyday life.)

In this initial blog redux, I will merely introduce myself and my background. Hopefully, this information will help in determining whether you should “give two shakes of a rat’s tail” what this dude has to say. I will only summarize here. The more dry/detailed narrative can be found on the “About” page of my website. Additionally, my Vitae can be found on my website as well.

Everyone’s time is valuable; I will always try to be succinct. I am Russell D. Morgan. I was raised on a dairy/tobacco/beef/grain farm in North Middle Tennessee near the Kentucky/Tennessee state line.  We farmed in both Kentucky and Tennessee.  Our diversified farming operation kept my family quite busy.  I even participated in old fashioned “hog killings” as a youngster. 

I earned my BS in Agricultural Economics from the University of TN-Knoxville (was within a couple of courses of double-majoring in Animal Science as well) with a focus on Dairy Farm Management. I earned my MS in Agricultural Economics from the University of TN-Knoxville with a focus on Farm Mgt/Managerial Economics. I am a Certified Agricultural Consultant (CAC) through the American Society of Agricultural Consultants (ASAC)

I have now lived in eight decades. I have worked in the farm business consulting arena 34+ years. Paraphrasing a TV commercial's tag phrase, "I know a thing or two because I've seen a thing or two." That said, NEVER confuse experience with wisdom. Experience is having walked over hot coals and finding they burned your feet; wisdom is knowing how to avoid the path that takes you across those hot coals.

My opinions and perspectives are my own.  I do not/will not merely parrot what "thought leaders' in the Ag or any industry espouse.  Oftentimes I will certainly agree with them - truth is truth after all - but occasionally I will disagree with "conventional" opinions or views.  I do not aim to be contrarian merely to be different; my contrarian views are borne of a combination training/experience.  Each of us are given the gift of discernment - you should exercise that ability when reading my or anyone's opinion posts. 

Future blogs will primarily focus on:


  • Managerial Economics/Farm Business Management
  • Farm Business Analysis
  • The Ag Economy/Ag Policy
  • Farm Peer Groups
  • Farm Boards of Trusted Advisors
  • Perhaps sundry BS topics sprinkled in throughout.


I welcome feedback, and rational discourse.

May your 2020 be filled with good family & animal health, early adequate degree days, timely rains, late frost/snow and (most importantly) improved prices.